Audience research - why do you read these newspapers

I asked my audience why do they read theses newspapers 40% said because of the quality of the news this tells me that my newspaper need to be very informative, 19% says they read it because the language which is used in it is easy to understand this tells me that in my newspaper i would make language basic and easy to understand 16% said that price is an issue this would tell me my newspaper should be free.