Audience research - what puts you of reading newspapers

i asked my audience what puts you off reading newspapers 14 said irrelevant issues 7 said price 4 people said too much text again this information tells me my newspaper needs to be free and maybe it could a sponsered newspaper, it clearly shows my audience dont want any irrelevant issues and iin many newspapers theres often so much text it puts people of reading so they would prefer more pictures than text.